On July 22, the U.S. House of Representatives voted to ban federal employees from downloading TikTok on government devices. This also means that the process of TikTok’s total ban has been accelerated. We are used to spending our leisure time by browsing this app. What will happen to our life once it is completely banned?
What is TikTok?
TikTok is a video-sharing social application, owned by ByteDance. It was initially launched as Douyin in September 2016, in China. In 2017, the app was launched for markets outside of China. TikTok is available all around the world via the App Store or Google Play stores.
The platform uses music as the entry point. It is matched with creative expressions such as dance and performance, so that users can quickly and easily shoot creative short videos and share them with the world.
How popular is TikTok?
According to the data analysis website SensorTower, TikTok has been downloaded 315 million times worldwide in the first quarter of 2020 (January to March), far exceeding the download times of Facebook and Instagram. As of March 2020, TikTok has accumulated 2 billion global downloads.
With 800 million monthly active users, it has surpassed LinkedIn, Snapchat and Twitter to become the sixth largest social network in the world. It has been downloaded 610 million times in India, accounting for 30.3% of the global total. North America is the second largest user region for TikTok.
People share funny videos, cooking processing video and vlog on TikTOK. A large number of influencers were born from this platform. Meanwhile, TikTok has become a platform for celebrities to record their lives and interact with fans. The 72-year-old Schwarzenegger and 62-year-old Mr. Bean’s short videos on TikTok have been sought after by everyone.
Arnold Schwarzenegger opened an account on TikTok to record his daily life, including fitness, cycling, and sharing fitness recipes. In a video, Schwarzenegger wearing a cowboy hat is riding a bicycle on the lawn of his backyard, with a pony named “Whiskey” running in front of him. People were very pleasantly surprised when Schwarzenegger appeared on TikTok. Many people said , “Mr. Schwarzenegger has a gentle soul. “People know more about his idol from these short videos.
The comedy actor Rowan Atkinson also entered this platform and launched an online challenge on TikTok with the theme #TheMrBean, encouraging users to imitate Mr. Bean’s dance moves. This challenge has aroused everyone’s imitating participation all over the world.
Tiktok has gradually become the most popular short-video application.
Why ban it?
India officially announced that TikTok would be banned locally on June 29th. They believed that the APP would affect national security. US officials also stated that TikTok will be disabled for security reasons. As we mentioned at the beginning of the article, prohibiting federal officials from downloading this application on government devices is only the first step.
There may be concerns that Chinese cultural input will affect the country’s culture since 41% of TikTok users are between 16 and 24 years old. In the US, users spend 52 minutes a day on TikTok . Chinese culture will have a long-term impact on the youth. Of course there is also the protection of local short video applications.
Everyone has different opinions on whether to ban TikTok
We made a vote on people’s attitudes towards the ban on TiKToK. Almost everyone voted for the option of “don’t care”. Most of our fans are middle-aged, many of them have not downloaded this app.
Covid-19 has greatly affected everyone’s social styles, making young people spend more time online. Many parents think that without Tiktok, children can focus on online lessons. Let them look away from the phone screen and participate more in family activities. They support to ban TikTok.
Most American teenagers are very disgusted with this move. Generation Z are more adept at using the internet to absorb information. They share videos to show themselves and learn about the latest news. Young man want to frame, TikTok just provide them a platform to show their talent. It is easy to operate. They also learn about their favorite idol through TikTok videos.
If TikTok disappears in the United States, they will lose a simple and convenient way to fame and have to invest more energy to study the two mature platforms of Youtube and Instagram.
Meanwhile, it will increase the unemployment rate. Douyin has a branch in the United States, so this part of the people will lose their jobs, and some Influencers who rely on the Tiktok platform to become famous will have to choose other platforms to accumulate fans.
Without Tiktok, people would choose other short video platforms
The rapid development of information network makes people more inclined to obtain information through video. Vine existed before TikTok, but the rapid development of TikTok invaded the VINE market. Therefore, many users will apply VINE again.
At the same time, Instagram added the function of Reels, music plus video, allowing users to easily create and share videos, which has similar functions to TikTok. And another short-video kwai from China may also become a choice.
TikTok has the characteristics of short, interesting and fun. YouTube prefers to watch high-quality content in depth. Perhaps most people will switch to paying more attention to video quality.
We are not sure when TikTok will be completely banned in US, but it does bring joy to people. In the future, other similar applications will appear, the market competition for short video applications will become increasingly fierce.